About Us

About Us – HB Fashion Girl

HB Fashion Girl originated from a simple yet meaningful idea: to transform a passion for fashion into a project accessible to everyone, without compromising on style.

Behind this name are we, Helena and Francesco, siblings and founders of this big little dream. The acronym HBFG encapsulates our story: it represents our family and pays tribute to our father, Gaetano Battimelli, a true example of strength, sacrifice, and resilience. It is thanks to the values he instilled in us that today we have had the courage to embark on this journey.

We are an online clothing store based in Pagani, in the heart of Southern Italy, in the province of Salerno. Our mission is clear: to offer trendy, accessible, and always up-to-date products, allowing everyone to express their style without breaking the bank.

In our store you will find:
- Trendy clothing starting from just €5.99
- Cosmetic products to take care of yourself
- Accessories to complete any look
- Tastefully selected home items

Our main focus always remains fashion and beauty, because we believe that feeling good about oneself starts right there.

HB Fashion Girl is not just a store: it is a reality built with passion, commitment, and a strong family bond. Every product we choose reflects our idea of style: simple, accessible, and always in line with trends.

Welcome to our family. 💖